Nike has faced backlash following its campaign featuring Colin Kaepernick.
Yesterday, Nike unveiled its latest campaign which features Colin Kaepernick and the slogan “Believe in something. Even if it means sacrificing everything.”
Kaepernick made headlines around the world when he chose to kneel during the national anthem in protest of racism and police brutality. Explaining his decision at the time, he said “I am not going to stand up to show pride in a flag for a country that opresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.
His stance split the public, gaining him a large amount of support from celebrities and fellow athletes, while others condemned him and boycotted the NFL. Since 2017, Kaepernick became a free agent and hasn’t played for the NFL, which led many to believe he was blacklisted for his protests.
Today, social media is once again split by Kaepernick’s political views. Following Nike’s announcement of their deal, people took to Twitter vowing to boycott the label. Some members posted videos of themselves burning their Nike apparel, others accused them of “picking the liberal’s side,” and vowed never to buy from the label again.
Please Follow @45Pres2020 who sacrificed 5 pair of @Nike Shoes to make this video!
Can we get 1 Million to #RETWEET to support Veterans & America & Police (Since @Nike & @Kaepernick7 Hate Them) ?#BoycottNike#JustDoIt
Join us @ https://t.co/ZbnntViW4T pic.twitter.com/uTb5nTo1iG
— We Support 45 (@WeSupport45) September 4, 2018
Other users embraced the campaign and criticized those taking part in the protest, making fun of them for destroying apparel they themselves had purchased.
If you are currently cutting up your clothes in an effort to boycott Nike for throwing support behind a black athlete who wants fairness, equality, and justice for all… you might be a racist. #NikeBoycott
— SuzyUncensored (@zannadoo330) September 4, 2018
— Sanford Johnson (@SanfordLJohnson) September 4, 2018
The backlash Nike is facing for supporting an athlete whose sole aim was to promote equality and fairness is based on discriminatory values. Burning your own apparel will have no impact on Nike’s sales, instead it will show you for the racist you are.
Let us know what you think of the backlash Nike is facing for its campaign with Colin Kaepernick!