H&M follow Forever 21 by aping popular looks
Brands like H&M make their bones with more affordable versions of gear that looks like it’s from designers. Toeing the line between similar pieces and rip offs is apparently a difficult one. H&M copied the styles of both Vetements and Gosha Rubchinskiy’s pieces. Skater style prints and bi-tonal colors are one thing but the Russian prints make it clear that it goes beyond just the basics.
See for yourself with pictures of the pieces below.