4:44 gets its first video
Last week saw Jay Z drop 4:44. As expected it quickly became the biggest hip hop album of the year, going platinum in under a week. Despite the Tidal exclusivity it’s already taking over. Hov dropped the first video for the album with the track ‘The Story of O.J.’ The video matches the song’s critical disappointment of what Jay sees as negative parts of Black Culture. The in-fighting dividing different groups of black people, the condescension from names like O.J Simpson who act like they’ve overcome blackness as if it’s a disease.
Check out the video above and let us know your thoughts in the comments.