BEAMS has dropped its mustard filled SS17 collection.
BEAMS is back for the warmer months with a capsule collection in collaboration with street style photographer Mister Mort, dubbed the “Happy Accident.”
The collection consists of a variety of pieces perfect for the summer months, including pocket T-shirts, tops, shorts, coach jackets, a dad hat and more. All of the items are decorated with embroidered mustard stains.
Mister Mort explained the reason behind the use of mustard, “I was at a barbecue with some friends at BEAMS in Brooklyn and my hamburger’s mustard dropped on my new Oxford shirt… The shirts and shorts are made in the USA using factories that are barely able to stay in business. everything has my mustard logo or mustard embroidery and I’m calling the collection ‘Happy Accident.’”
Find out more about the range over at the label’s online store. Check out the SS17 collection from BEAMS below and let us know what you think!