Wiz Khalifa is the face of rag & bone’s latest campaign.]
This year the world of hip-hop and fashion have merged together in a variety of different ways. Most commonly, we’ve seen rappers becoming brand ambassadors and starring in campaigns for various labels. The latest to do so is Wiz Khalifa, who stars in the new campaign by rag & bone.
The New York menswear brand are currently working on the “Men’s Project” campaign. The project features a strong cast of people who have taken various creative routes. Some of the faces seen in the campaign include actor and director Harvey Keitel, actor Mark Hamill, dancer Mikhail Baryshnikov, photographer David Flinn and musicians Honor Titus, Mauro Refosco and Joey Waronker.
Speaking to Billboard, rag & bone co-CEO Marcus Wainwright discussed his reasons for choosing Wiz.
“We were trying to find people who had forged their own path, and had a very strong sense of their own personal style. And that’s certainly true of him. It was also a natural extension of the relationship we had with him, after doing some clothes for his tour and dressing him for the Met Ball. He was all over the press for that; he was wearing a white tuxedo we made, and he owned it. It really highlighted how good something classic and well-made can make anyone look.”
Take a look at Wiz Khalifa in the rag & bone campaign below and let us know what you think!