Why Authentic Jordans will never go out of fashion
In the last few years interest in Jordans has dipped. This is hardly surprising, they’ve been around long enough that it’s still impressive that interest has only started to fall off now. When news first spread that releases were no longer selling out, it raised questions about the future. Looking back now after the initial dip, it’s easier to see the effect it has had. It wasn’t a collapse, more a sign of a brand reaching maturity past the hype.
They’re versatile enough to fit trends
A lot of shoes go in and out of fashion because they don’t fit dominant trends. A few shoes seem like they’re immune to this. Chuck Taylors have been near constantly in demand for years. Jordans have shown themselves to have this quality. Only time will tell if they reach the heights Chucks have but Jordans can work with enough fits and come with enough choice that you can find a pair to go with anything from a small collection.
The decline in interest might not be what you think
A big part of the sneaker market isn’t just the initial sales. Reselling kicks, especially exclusives, is almost its own industry. To figure out why Jordans aren’t selling out as fast, you have to look here. The reselling market can be a lucrative one but relies on interest from customers. You cop everything you can and the sneakerheads come to you. Usually willing to pay through the nose because resellers have created a bubble where demand is higher than availability. No matter how long it takes resellers to move what they’ve bought, the records show that stores initially sold out quickly.
However, the resale market for sneakers has been in a steady decline for a while now. Buyers are paying for the newest thing so if you’ve bought up most of a line, resellers only have until the next sneaker drops to get rid of it. After that, there’s no interest and they’re left with stock nobody wants.
As a result of the number of sneakers being released, resellers won’t take the gamble by buying out a line. Even though there are other customers out there more than willing to line up for shoes, the market share resellers have is big. Resellers not biting has knock on effects. Without them picking up any extra pairs on the market, the shoes seem like less in demand. This means people who are picking them up because of the hype are less interested.
The end of the hype isn’t the end of the trend
If something isn’t on trend, you’re not going to find a lot of hype around it. But a lack of hype doesn’t mean it’s not in style. Long lasting pieces are ones that can endure past the dips in hype. When the Jordan Brand launched their first pair in ‘85 they hit the first wave of hype but after that fell off they still sold. The hype has come and come more than once but Jordans have proven they’re built to last.
Where do you stand on Jordans? Let us know in the comments.