Crep Protect: fad or revolution in how we take care of our sneakers?
Go back before the Air Jordans in 1985 and try to convince anyone of how big sneakerhead culture would become. From a fringe group of collectors, they’re now a bona fide subculture. There’s a lot of products geared towards maintaining your sneakers. Having long since passed the bar that makes a subculture into a market. If you buy a tuxedo, you get one that’s dry clean only. If you’re dropping a few hundred on a pair of sneakers, you’ll want to keep them in tip-top shape.
Crep Protect For the Non-Sneakerhead
If footwear isn’t your passion it could be hard to justify spending even £9.99 on a Crep Protect spray. For some people that’s the price of their shoes themselves. If your shoes are something you buy just for function it’s easy to overlook these products. The resistance to rain and other forms of damage is important even to people with no interest in style. Especially if you’re living in an area prone to changing weather, the practicality of not having to second guess your choice of shoes is always a bonus. BMXer Ryan Taylor became a brand ambassador for Crep Protect as a practical way to stop the damage to his shoes.
Crep Protect For the Sneakerhead
Taking your status as a sneakerhead seriously it can be a big financial investment. Some collectors keep their sneakers for display purposes only. This means a big reduction in wear and tear. In this case, there aren’t a lot of ways they can be damaged. If you’re sneakers are important enough for this, Crep Protect’s £9.99 spray can is easy piece of mind.
The people who stand to gain the most are those most invested in keeping their sneakers clean. Most sneakerheads buys their pairs for more than display. When you do this you’re toeing a fine line between use and preserving them as much as possible. If you’ve put any money into your buy, you aren’t just going to wear them out in a rainstorm. Even with the best intentions, though, it’s hard to account for everything. Products like Crep Protect have found a niche in the market by catering to people who consider wearing their kicks as much of a status symbol as owning them. Crep Protect’s goal is to let Sneakerheads know there are tools available to protect their sneakers. These tools get more use from the shoes by making them safe to wear in places you couldn’t have before. There’s a clear market that Crep Protect are cornering. Not just as a fad to them, they’re setting themselves up as a cornerstone within Sneakerhead culture.
Crep Protect is marketing from the inside. The brand exudes passion for sneakers and works closely with collaborators like sneaker customizer Sabotage. It’s a growing culture with serious money being pumped into it but if you’re into sneakers you’re still part of a pretty small group. The brand mentality that Crep Protect and others share works to a market where word of mouth is still king. It’s a tight knit bunch. You need to be in tune with what people are looking for more so than if you were tailoring your product to a wider audience. The cloths and sprays are as useful to anyone as they are to sneakerheads. It’s the tailored sprays and the cleaning kits that ask the attention of an audience who take their footwear seriously.
Check out Crep Protect’s products here.